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maicheldavid25
Jan 20, 2022
In General Discussions
Advertising investment in Conventional Media will grow by 2.2% this year if the forecasts of the Zenthinela panel, made up of directors of advertising companies, are met. This forecast improves by two tenths the one prepared two months ago.Forecasts for 2019 improve even more, when investment growth could stand at 2.9%, one point more than forecast two months ago.For Non-Conventional Media (MNC) a growth forecast of 1.1% is maintained. In the event that both forecasts are fulfilled, the total investment in media will amount to 12,484 million euros, which represents a growth of 1.6%. Conventional Media would now E-Mail-Datenbank kaufen represent 43.85% of the total investment in media. They are gradually recovering the relative weight they lost during the hardest years of the crisis.In recent years, the weight of advertising in the economy as a whole has been declining, as advertising investment has grown less than GDP. This time it is very likely that growth will also remain below inflation. In Conventional Media, the highest growth is expected for advertising on Social Networks, while in MIC the item with the highest expectations of increase is that of Promotions and Offers based on Price.
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