Before you start thinking about your website's new visual design, consider reviewing your audience research results. Once you've defined your audience, you can start mapping user journeys and conversion funnels. The purpose of journey mapping is to visualize how your customers will find your brand, engage with it, and start using your products or services. It's a way to shift the perspective of your business from the inside out to the outside, as described in the Nielsen Norman Group article. It helps you collect data, get insights and find more opportunities for website improvement. When you know your audience, including their needs and expectations, you will be able Real Estate Photo Editing to make informed decisions on how to create an effective strategy for your new website.
The funnel stages typically include: Awareness (top of the funnel) : when people first visit your website and get to know your brand Engagement (mid-funnel) : When customers interact with your brand, begin to consider your products Real Estate Photo Editing or services and compare them to a competitor's solutions Purchase (bottom of the funnel) : When visitors become paying customers and, eventually, repeat customers The key is to create a website that appeals to customers at every stage of the funnel. This means having engaging content, providing enough information at all times, and encouraging visitors to become paying customers.